Marketing Communications and Creative

Getting Your Message to the Right People.
Great projects need great storytelling. At Highland Planning, we help public agencies and municipalities share their stories in ways that inspire action and build community support. We know the public sector. We speak your language and understand your challenges.

Our Services

From developing an outreach campaign from the ground up to developing creative tools to increase awareness of your existing project, we’ll reach your audience where they are.

Strategy & Planning

Brand Development - Create identities that reflect your community's values
Marketing Strategy - Develop plans that reach the right people at the right time
Campaign Planning - Design outreach efforts that build momentum for your projects
Website Development - Build sites that inform and engage your audience

Content Creation

Copywriting - Write clear, compelling content for all your materials
Email Marketing - Create newsletters that people actually want to read
Social Media Content - Develop posts that start conversations and build communities
Press Materials - Write releases and media kits that get coverage

Creative Services

Logo & Brand Design - Create visual identities that stand out and build trust
Print Materials - Design brochures, flyers, and reports that people keep and share
Develop social media visuals and web graphics that grab attention
Large Format - Create banners, billboards, and vehicle wraps that get noticed

Digital Marketing

Paid Advertising - Run targeted social media and Google ads that reach key audiences
Website Management - Keep your online presence fresh and engaging
Social Media Management - Build followers and engagement on all platforms
Email Campaigns - Design and send newsletters that drive action

What Makes Our Approach Different

Public Sector Expertise. We understand government timelines, approval processes, and budget constraints. We work within your systems to get results.

Authentic Engagement. We create conversations that build real relationships between agencies and communities.

Results-Focused. Every campaign includes clear goals and measurement. We track what works and adjust what doesn’t.

Local Knowledge. With offices across New York State, we understand regional differences and can tailor messages for local audiences.

Let’s see what we can create together.

Use the form below to get in touch.