Our second annual South Clinton Goes Batty event was bigger and better than last year. The purpose of the event is to highlight our businesses and provide fun and entertainment for families. It’s a costume optional event, which makes for a pretty eclectic looking crowd.
This year, we set up home base in the middle of the commercial district at 846 South Clinton Avenue. We had a stage and entertainment by Nativity Prep students and dancers from MGOS.
Mayor Lovely Warren joined us and introduced the #shoptheROC, a new city-wide campaign aimed at supporting local businesses. The program has incentives for Rochester businesses including design services, printing and social media outreach. Mayor Warren encouraged businesses to sign up for the program and shoppers to post photos of city businesses using #ShopTheROC on Facebook, Twitter and Instagram.
After visiting with the mayor, we ate pizza (donated by Salvatore’s), cider and donuts (donated by the South Clinton Merchants Association), and apples (donated by the Good Food Collective).
Then we checked out our friends playing Jenga with Rec on the Move. My kids hit the bounce house, and climbed through the fire safety trailer. They each took a pony ride. And we also visited with our favorite Rochester Police Department horse, Comet.
Then it was time to get to work. We set out for the scavenger hunt. Each of the kids received a passport with clues. The clues took us to McCann’s Local Meats, Macintak, 7-11, Stuarts Spices, Georgie’s Bakery, and the Angry Goat Pub.
We also took a short pit stop in MGOS and Ashford Ballet Studio to paint pumpkins.
Children under 12 who visited each of the six businesses received free admission to the Cinema Theater’s 4:00PM showing of Hotel Transylvania. My son lost his passport twice, but we ended up finding it in time for the movie. And that was a great way to end the day.
Big big big kudos to Jen Topa, who organized the event again on a shoestring budget. And to Bill Schwappacher, from the City of Rochester Communications Bureau, who invited the Mayor, designed our poster and the passports, helped with social media and press releases. Here they are enjoying themselves.